AutoCount’s Rise: Driving Software Solutions in Malaysia and Beyond

While we remain deeply rooted in the Singapore small and mid-cap space, we are also actively monitoring opportunities across the region. During David’s recent trip to Kuala Lumpur for the ASEAN Investment Conference, he took the opportunity to conduct several side meetings. One notable meeting was with Autocount Dotcom Berhad, a software provider specializing in Accounting, Human Resource Management, and Point-of-Sale solutions.

It operates primarily in Malaysia and Singapore with a small presence in the region. Malaysia remains their main market, having operated there for 29 years and more than 300 trained and experienced authorised dealers leading the charge in distributing their software.

To date, more than 210,000 companies in Malaysia have adopted at least one Autocount module – testament to the company’s strong market penetration and product relevance. Notable clients include Mr DIY, Parkson, MAA Group Berhad, OldTown White Coffee, and Village Grocer, among others.

Autocount offers both on-premise and cloud-based software solutions, priced between RM800–RM3,400 per license for the former, and RM400–RM800 per year for the latter. There are also additional packages available for various modules and e-invoicing capabilities.

On the topic of e-invoicing, the anticipated government-mandated implementation—previously delayed—is now expected to roll out in 2H 2025, serving as a key catalyst for Autocount’s growth. The company recorded a 46% increase in revenue and a 51% increase in profit after tax in FY2024. With strong momentum in place, we believe there is continued upside potential in the quarters ahead.