Terence Wong, CFA
CEO and Executive Director
Kingsmen Creatives CEO Andrew Cheng takes the IP way
Mar 15, 2019
Andrew Cheng, CEO of Kingsmen Creatives, brought me around his new facility in Changi. Unsurprisingly, the interior design was impeccable, given that it has over 1,800 designers in the company. It does design and renovation works for retail shops and theme parks, including Universal Studios Singapore and Disney HK and Shanghai. Lately, the margins for this business has been hit by intense competition.
Kingsmen is in the midst of building up its IP (intellectual property) business. It will be building and operating the world’s first NERF family entertainment centre in Marina Square. It is also in advance talks to buy the IP rights to other big global brands. A few years back, it’s rival Cityneon did just that by acquiring the IP rights for Avengers and Jurassic World, which sent the share price to stratosphere. Can Kingsmen follow suit? It may still be early days as funds are required to acquire and grow.