Best World’s COO ‘endorses’ Own Products

Huang Ban Chin and family dropped by for CNY. He is the Executive Director and COO of Best World International, the leading direct selling company listed in Singapore, specialising in skincare and lifestyle products.

When Best World was first listed 20 years ago, we worked together on seminars to promote the counter to my clients. Back then, the market cap was $40m, a stark contrast to today’s $800m.

While there has been a big jump in the scale of the company, Ban Chin still looks the same from the time I first knew him. That’s a great testament to the effectiveness of his products!