"I Mould the Shape of the Company"
Assistant Vice President
Over 10 Years of Experience in the Entertainment and Lifestyle industry
Alexander has over 10 years experience in the entertainment and lifestyle industry. He kicked off his career in 2013 launching a successful restaurant, Bacchanalia which was one of the first fine dining establishments in Singapore to receive a Michelin star. He then went on to establish global festival brand Ultra in Singapore. Alexander oversaw operations, marketing and sponsorship and after 5 years, turned the event into one of the largest music festivals in Southeast Asia.
He has a double degree in Marketing & Communications from Singapore Management University.